Lions and Tigers and Bears, Oh My -- Is It a Law Firm Ad Campaign?
An interesting and odd observation about law firm ad campaigns, from Copyranter:
What The F**k is up with all the law firms using goofy animal symbolism? Dykema thinks it's a giraffe amongst zebras. Zuckerman Spaeder says I'm a canary threatened by a lion.
And Bingham McCutchen (above) was, first, a lion-chasing zebra (where does the Dykema giraffe fit into this equation?) and now, a baby-coddling grizzly bear. Hey, if any of you crows want to see an idea using puffins, drop me a line.
(All ads scanned from the Wall Street Journal, the bear ad from yesterday's edition.)
A commenter at Copyranter offers some great suggested captions for the Bingham ad. To read them all, click here. Our personal favorite:
"Bear lawyers who accept babies as payment."
What, no sharks or leeches? [copyranter]
Comments
Was this really worth dropping the F bomb?
Posted by: anon | June 26, 2007 02:53 PM
the bear lawyers comment is the funniest thing i've read in a while. way to score a hit by repeating other's work, Lat (or whichever ghost-blogger you've paid $5 to mind the store today while you hit the beach)
Posted by: Anonymous | June 26, 2007 03:20 PM
Animals? How very creative. Is this indicative of the work they provide clients and their arguments in court?
Hey, lay off the F word. It's my favorite word. No word has teeth like fuck does.
Posted by: Anonymous | June 26, 2007 04:02 PM
None of these are as cool as the DraftFCB (an ad agency, no less) humping-lion ad. By far the best (worst) animal-as-company ad ever.
Posted by: Anonymous | June 26, 2007 06:03 PM
http://adweek.blogs.com/adfreak/2006/11/draft_fcb_alway.html
Posted by: Anonymous | June 26, 2007 06:09 PM
Bingham must be desperate for clients if they are doing such out there publicity. It hasn't just been in the WSJ, but the Economist, Fortune, other publications. What's going on?
Posted by: Anonymous | June 26, 2007 06:31 PM
Does anyone else wonder about a law firm that would give a baby to a bear?
Posted by: Anonymous | June 26, 2007 06:42 PM
most attorneys at the firm hate them. On the other hand, several clients have said they like them. Guess who wins?
Posted by: Anonymous | June 26, 2007 07:05 PM
Boston prep school thing
Posted by: Anonymous | June 26, 2007 10:30 PM
The only "branding" campaign involving an animal that I find effective is the Womble Carlyle bulldog. Simple, effective, they've had it forever, and they're not trying to trick you into thinking it's anything other than what you think it is. No, I don't have anything to do with the firm or its marketing people.
Posted by: admn | June 26, 2007 11:17 PM