A Law Firm Cameo in 'Transformers'
Last night we watched Transformers: The Movie. In our defense, it was enthusiastically recommended to us by a friend with a very high-powered legal job.
While the special effects and action-sequence set-pieces were impressive -- after all, it's a Michael Bay film -- we were disappointed on the whole. The movie is about an hour too long.
The most thrilling part for us? During the epic battle at the film's end, in which the Autobots and the Decepticons fight to the death in downtown Los Angeles, you get a very clear shot of this building:

The camera lingers on the Paul Hastings Tower. The law firm's name and logo are clearly visible.
Pure coincidence? Or law firm product placement?
Transformers [IMDb]













Comments
First!
Posted by: WHTFH | July 10, 2007 09:45 AM
i vote coincidence. what value could paul hastings have in placing its name in front of the POOR masses? i bet that 99.9999999999999% of the people who saw the movie who have no idea what paul hastings is, and those who do know probably didn't even notice.
Posted by: Anonymous | July 10, 2007 09:52 AM
The Detroit federal courthouse was also in Transformers. They were filming on the street in front of the building, where I spent a few hours one day watching them explode a bunch of crates on the back of a flat-bed truck. It was awesome (although Lat, please tell me that flat-bed explosion was not Optimus Prime)... Apparently Michael Bay really likes filming in Detroit. Is it the lure of the abandoned buildings, or the 'friendly' nature of Detroit's people? Who can say...
Posted by: Wildcat | July 10, 2007 09:53 AM
For sure, this was intentional. Think of the demographic to whom a product placement in transformers would especially appeal. Let's just say PH's Palo Alto office better be ready.*
Leak the memo!
*jk
Posted by: Michael Bay | July 10, 2007 10:13 AM
Does PH rep any of the production companies or studio? They would have had to get permission to use the logo.
Posted by: Anonymous | July 10, 2007 10:21 AM
Paul Hastings is so ghetto. I still remember the unprofessional, junior associate tool they sent to us for 2L interviews. The only thing he could talk about was how excited he was to be sent to the Paris office.
Posted by: Paulo Hastings | July 10, 2007 10:26 AM
thank god I'm not the only nerd who noticed
Posted by: Anonymous | July 10, 2007 10:46 AM
Any shots of Loyola 2L handing out resumes in front of the building, and having his car crushed by an autobot?
Posted by: anon | July 10, 2007 10:49 AM
Product placement? The dorks going to see Transformers don't need expensive lawyers. They need dates. And to move out of their parent's basements.
Posted by: Optimus Prime | July 10, 2007 10:50 AM
What would be way more awesome would be if the Paul Hastings building transformed into a giant, evil, corporate lawyer robot.
Posted by: awesomeness | July 10, 2007 11:18 AM
Oh, now I miss Loyola2L. Please come back. Even if you're a 3L (or barista).
Posted by: Anonymous | July 10, 2007 11:40 AM
11:18 - A Biglaw Transformer would be great. His power could be to shoot reams of paper at his targets burying them in an avalanche of motions.
Posted by: Anonymous | July 10, 2007 12:06 PM
10:26 - I bet the unprofessional associate was a graduate of your law school. That's how most firms pick interviewers.
What was ghetto sending a junior associate? I'd rather have a fellow associate conduct an interview than a clueless, socially retarded partner.
When a partners picks an associates, we tend to get little "mini-me". I don't want to be around a 2L version of any of the partners in my group. They are gunners who "love the law" and think it is the most noble thing any person could do with his life.
Posted by: Anonymous | July 10, 2007 12:13 PM
Whatevs! They also get their building in every episode of America's Next Top Model (right before Tyra and the judges discuss the girls). AND they were featured for like 5 weeks at the end of HEROES when the climatic battle occurred -- the courtyard battle in front of that HIDEOUS red dna piece of "art" is in the courtyard of the PH LA building. They told us once that they signed the lease with the right to have the name on the building for a premium and that it was worth it for prestige -- the landlord had tried to renegotiate because it made it harder to lease other floors to other law firms but the partnership didn't want to lose the recognition. So maybe not product placement, maybe just smart negotiating?
Posted by: Anonymous | July 10, 2007 12:17 PM
Thanks for one of the greatest laughs of my career. I am the "tool" at Paul, Hastings to whom you refer. Just for the record, I went to Duke and at the time was a 6th year associate (but thanks for the compliments as to my youthful apperance). And just for the record, you must have gone to Duke, Emory, Vanderbilt or Texas.
Good luck being a "tool" at some other law firm. On some level, if you work for a law firm, you are tool just by definition and/or necessity.
Posted by: Anonymous | July 10, 2007 01:22 PM
Hi Jeremy Hillsman!
Posted by: Aunt Jerimiah | July 10, 2007 01:52 PM
This is the tool at PH that is referred to above: http://www.paulhastings.com/professionalDetail.aspx?ProfessionalId=272
For the record, Jeremy is actually a pretty nice guy. He's far more down to earth than most lawyers I know, and though he's smart he's far from being a self-aggrandizing gunner.
Posted by: Aunt Jerimiah | July 10, 2007 01:57 PM
This is the so-called "tool" at PH that is referred to above: http://www.paulhastings.com/professionalDetail.aspx?ProfessionalId=272
For the record, Jeremy is actually a pretty nice guy. He's far more down to earth than most lawyers I know, and though he's smart he's far from being a self-aggrandizing gunner.
Posted by: Aunt Jerimiah | July 10, 2007 01:57 PM
The Transformers!
More than meets the eye!
Autobots wage their battle to destroy
The evil forces of the Deceptions!
The Transformers!
Robots in disguise!
The Transformers!
More than meets the eye!
The Transformers!
Posted by: Anonymous | July 10, 2007 02:17 PM
Something evil's watching over you
Comin' from the sky above
And there's nothing you can do!
Prepare to strike
There'll be no place to run
When your caught within the grip
Of the evil Unicron!
Transformers!
More than meets the eye!
Transformers!
Robots in disguise!
Strong enough to break the bravest heart
So we have to pull together
We can't stay worlds apart
To stand divided we will surely fall
Until our darkest hour
When the light will save us all!
Transformers!
More than meets the eye!
Transformers!
Robots in disguise!
Transformers!
Autobots wage their battle
To destroy the evil forces
Of the Decepticons!
It's judgment day and now we've made our stand
And now the powers of darkness
Have been driven from our land
The Battle's over but the war has just begun
And this way it will remain til the day when all are one
Transformers!
Transformers!
Transformers!
Transformers!
More than meets the eye!
Posted by: Anonymous | July 10, 2007 02:19 PM
Ahh, the "I'm better than you" mentality manifests itself in a contest to remember every last word of the Transformer's theme song (or to find it on the internet and reproduce it here). Classic lawyerly behavior.
Posted by: Deceptitrix | July 10, 2007 02:27 PM
Paul Hastings represents Marvel Entertainment, which produced some of the Transformers comics. Maybe that is the link...
Posted by: Ponzio Fucetola, M.D. | July 10, 2007 03:40 PM
Paul Hastings has secured the rights to have the building transform into a big kick-ass corporate biglaw transformer in the sequel. It's not clear whether it will be an autobot or decepticon, but it's also rumored that other biglaw buildings will be picking sides and appearing in the sequel.
Posted by: PHranformer | July 10, 2007 03:44 PM
Corporate biglaw transformers = the Decepticons, and public interest/legal aid transformers = the Autobots?
Posted by: Deceptitrix | July 10, 2007 04:07 PM
I seem to recall that building showing up in Alias all the time too -- it's just a well-placed sign for pans of the LA skyline, methinks.
Posted by: Mac 458 | July 26, 2007 02:21 PM
Everyone,
Sorry for being away. I have been harassing the career services office in an attempt to get OCIs. Don't worry though, I'll be back in September posting during class/ in the law library again.
Warmest Regards,
Loyola 3L
Posted by: Loyola3L | July 26, 2007 03:58 PM
who cares if 99.99999999999999% of the people don't know what the building was. my mom works in that tower and that was the coolest thing about the movie, telling my mom her office was there. =) i was excited to see it. and yes, it would have been amazing if the building itself also turned into a transformer.
Posted by: xnbd0708 | July 27, 2007 04:48 AM
Hey, don't hate on people who went to see Transformers. The hot girl was completely worth it.
Posted by: Priorities | August 30, 2007 08:33 PM