Marketing Roundup: Choosing Your Board Of Advisors, What Parenting Teaches Us About Communication, And More
A roundup of the latest from Strategies & Voices, the official online publication of LMA.
Legal Marketing Association President Rachel Shields Williams On AI, Innovation, And Why People Still Come First
A conversation on how AI is reshaping the work of legal marketers, and why the marketing community is uniquely positioned to help law firms with AI.
Keeping Law School Accessible When Federal Loans Fall Short
As federal borrowing caps tighten financing options for law students, one organization is stepping in to negotiate the terms they can't secure alone.
Marketing Roundup: Wading Into Politically Charged Waters, Culture Differentiation, And The Push And Pull Of AI
Get a roundup of the latest from the Legal Marketing Association.
Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation
Five key areas where you can contribute the most value.
Navigating Law Firm Mergers: Communication, Culture, And The Marketer’s Influence
Mergers are far more than a press release, and they reverberate through every layer of the firm.
Marketing Roundup: A Self-Forged Legal Path, Predicting The Future And Investment Guidance
Get a roundup of the latest from the Legal Marketing Association.
What Biglaw Can Learn From Personal Injury Firms
How a former insurance agent built a Houston injury practice around systems, empathy, and disciplined advocacy.
Generative Engine Optimization: How To Make Your Law Firm Visible In AI Answers
What is GEO, should you be worried about it, and how can you make sure your law firm is visible in all these AI search answers?
Stat(s) Of The Week: Legal Marketing In The AI Age
How are budgets trending?
Introducing The 2025 Legal Marketing Decision-Makers Survey!
Insights from over 100 marketing and business development leaders — on everything from AI to attracting new clients.
Marketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies
Insights from the Legal Marketing Association.
How Checkbox’s ‘Legal Front Door’ Can Transform Your Workflow
Leveraging agentic AI to triage, prioritize, and automate the law department inbox.
Elevating Legal Marketing Through Strategy, Coaching, And Technology
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Marketing Roundup: Diverse Leadership, Strategic Pricing, Data-Driven Client Service
What you missed this month from the Legal Marketing Association.
Legal Marketing Leaders: How Is Your Department Evolving?
Please share your insights in this (always) brief and anonymous survey from Above the Law and the Legal Marketing Association.
Marketing Roundup: Generating ROI, Driving Associate Retention, Finding Opportunity In Retirement
What you missed this month from the Legal Marketing Association.
Marketing Roundup: What Clients Really Want, Cross-Firm Relationships, Debates About DEI
What you missed this month from the Legal Marketing Association.